Long Live the City Cowgirl

Cowgirls at heart, city girls in style—discover the collection that redefines modern bohemia.

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 As seen in

We’re all about slow fashion.

So we create killer collections you can wear season after season and for years to come. Once we’re in your wardrobe, we’re here to stay.

Don’t waste your time stalking your ex on Insta, follow us instead @monikathelabel

View fullsize happy bday to our KATE’s iconic namesake & the queen of cool🎂❤️‍🔥
View fullsize Better late than never, happy 2025 from MTL ;) take a dip into our vision board for the year, let’s make it a hell of a good one 🩷
View fullsize It’s the last 24 hours of our Sample Sale, so I thought I’d take a sec to spotlight some of my favourite designs that truly embody the heart & soul of MTL. From incredible collaborations to some of our repeat best-sellers, each piec
View fullsize UP TO 70% Off ❤️‍🔥 Sign up to our Guest List via the link in bio for early access to our first ever online Sample Sale. WEDNESDAY 27/11 - MONDAY 02/12 GUEST LIST EARLY ACCESS: MON 25/11 xxx